The LEGO Group reveals a new generation of LEGO® Friends

• 3 out of 4 children feel that there aren’t enough toys that represent them*

• The re-imagined LEGO® Friends characters are more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence
• The storylines explore the ups and downs of friendship, while the characters overcome challenges, obstacles, and differences in today’s modern world

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